By Tom Driscoll, Financial Advisor at R&R Wealth Management

You may have heard it said before, but it bears repeating: Life insurance isn’t for you, it’s for them—for the people who mean the most to you, for the loved ones who depend on your care, your income, and your protection.

As a Financial Advisor, I often encounter people who delay purchasing life insurance. Whether it’s due to misconceptions about the cost or the thought that “it won’t happen to me,” the reality is that life is unpredictable. The time to secure life insurance is when you’re in good health, and the sooner you act, the more affordable it can be.

September is Life Insurance Awareness Month

Life Insurance Awareness Month is an opportunity to reflect on your current situation and ask yourself: Have I taken the necessary steps to protect my family’s future? The statistics are eye-opening—too many families are one unexpected tragedy away from financial devastation. In fact, a significant portion of Americans are either underinsured or have no life insurance at all.

Throughout September, we encourage you to take a moment to review your life insurance needs. Have you recently had a major life change, like the birth of a child, a new home, or a change in income? These are all pivotal moments when your life insurance coverage should be evaluated and updated.

What Life Insurance Does for Your Loved Ones

Think about it: Life insurance ensures that your loved ones won’t face financial burdens should something happen to you. It helps pay off mortgages, cover educational expenses, and even replace lost income. While you won’t directly benefit from the policy, your family will have the financial stability to move forward. It’s not for you, it’s for them.

Take Action Today

As you look forward to the rest of September, take a proactive step toward securing your family’s future. Contact me today, and we can talk about how easy and beneficial life insurance can be. It doesn’t have to be a complex decision, but it does need to be made with care and understanding. Life insurance is one of the best ways to ensure that the people who depend on you will continue to thrive, no matter what life throws their way.

Let’s have a conversation. See how affordable it can be to protect your most important assets—your loved ones. After all, life insurance isn’t for you, it’s for them.

Tom Driscoll
Financial Advisor at R&R Insurance
📧 tom@rrwma.com | 📞 (262) 953-7246